Book an Appointment
The Bridal Shop offers a variety of upgraded and enhanced shopping experiences. Enjoy a bottle of champagne, or upgrade to a charcuterie board of your choice in a private, chandelier lit boutique suite. We always promise a pampered and personalized experience here at The Bridal Shop, the following appointment upgrades take your shopping experience to the next level! Treat not only yourself, but your entourage to the ultimate bridal shopping experience so that your wedding planning milestones are incredible memories for years to come. More time, more attention, and more bubbly never hurt!
Bridal Appointments That Reflect Your Love Story
Every bride has a beautiful love story to tell.
Let's celebrate yours!
The day you find your wedding gown should be just as personal and memorable as the day you said "Yes!"
Your bridal appointment experience is about celebrating you and the love you have found, surrounded by those who have loved and supported you along the way.
Welcome to The Bridal Shop...
Where love, elegance, and timeless beauty come together to create unforgettable moments. For two decades, we've been the heartbeat of the bridal scene, crafting unforgettable moments for brides and grooms alike. We provided not just wedding dresses but, bridesmaid dresses, show-stopping tuxedo/suit rentals and purchases, and all wedding attire, but also a warm embrace for every bride-to-be who walks through our boutique doors.
We believe that shopping for your wedding dress should be a celebration! Our stylist strives to spread love, positivity and words to empowerment to each other and to all of our clients, to create a safe and relaxed environment where you can just be yourself. We take pride in our large gown selection and only choose the best quality and price point from the best designers.
Not only will you find the perfect wedding dress, but our priority is to make sure all of our brides feel like their best self on their special day!
Choose Your Perfect
Bridal Gown
Shopping Experience
Our expert bridal stylists are certified and trained by all designers to create a personal and specialized experience. In addition to a wide selection of gowns The Bridal Shop provides all the bridal accessories your heart could desire.
Located in the City Center Square Coralville, IA
At The Bridal Shop, we believe in creating unforgettable bridal experiences for our brides with a twist of chic, timeless and fashion-forward styles. Everything in our boutique is hand selected by the lovely owner to bring the most memorable bridal gowns and wedding attire to our Premiere Bridal Shop to make you feel special on your wedding day!
I cannot say enough good things about this bridal shop! You can see it written all over my face in the photos-this is where I found the dress of my dreams, and at a price that was truly affordable. From the very beginning, Hannah made the entire experience unforgettable. As a plus-size bride, I had worries about finding a dress that would make me feel both beautiful and comfortable. Hannah completely put those worries to rest. She was so kind, supportive, and attentive, pulling so many gorgeous options for me to try on. She made me feel welcome, confident, and celebrated throughout the whole process.Thanks to her, I walked out with the perfect dress and an experience I'll cherish forever. If you're looking for your dream gown in Iowa City, this is the place to go if you want a team who will truly make you feel like the most beautiful version of yourself.
I can't recommend The Bridal Shop enough! From the start, the experience was easy, stress-free, and so special. I first visited on my own and was able to walk around and browse the dresses at my own pace, which helped me figure out my style. The team took note of my favorites and had them ready when I came back with my family.Hannah, my stylist, was amazing-kind, supportive, and never pushy. She truly cared about my happiness and pulled a dress off the rack she thought I'd love-and she was right! It fit perfectly, was under my budget, and I got to take it home that day. I spent just about $1,100 total, including a gorgeous $200 belt. She even sent a handwritten thank-you card afterward, which was such a sweet touch. Two of my bridesmaids also got their dresses here-one in burnt orange, the other in sage green-and they looked amazing in our photos. If you're looking for a shop that's supportive, budget-conscious, and truly cares, this is the one!
I had the most wonderful experience finding my wedding dress at The Bridal Shop! This was the first and only bridal shop I visited . I worked with Hannah over the course of three different try-on sessions, and she was incredible from start to finish. She took the time to really listen and asked all the right questions to help me narrow down what I was truly looking for-even when I wasn't totally sure myself! I did The Simply V.I.B Experience, and I highly recommend it! It made the entire process feel extra special and gave me the time and space to really enjoy the moment. With Hannah's guidance and support, I ended up choosing a dress that was the complete opposite of what I originally thought I wanted... and I couldn't be happier! It truly feels like my dress, and I am beyond excited to wear it on my wedding day.I had a lovely experience at the Bridal Shop with Cindy! The store is very clean, intimate (but not claustrophobic), and welcoming. Their seating areas for each group have great lighting and privacy. I loved how they let you browse the racks yourself without hovering over your shoulder.I felt absolutely no judgement over my budget, Cindy's attention to me did not change whatsoever when I mostly picked up off the rack. She allowed my group/I to discuss feedback without interrupting, but still gave insight when needed.
Most importantly, I found my dress!!!!! I'm beyond in love with it, and well within my budget. Cindy was never pushy, and you could tell she loves this job. Would definitely recommend stopping here in your wedding dress shopping journey!
I had the most amazing experience with The Bridal Shop! My wedding is in two months and I had been putting off wedding dress shopping because I was worried it would be uncomfortable and overwhelming. Lena welcomed myself and my family with open arms and made the process SO easy and fun! I left that day with the dress of my dreams and I truly felt like Lena led me straight to it. I am so grateful for her and her team and how enjoyable the appointment was. Cannot recommend this place enough!My sister and I both got our dream dresses here and had AMAZING experiences! Eleya is absolutely amazing - quick with helping you in and out of the dresses and completely at your service. She did not have an agenda to make a sale, but rather listened to my feedback and was responsive to my needs. The store is clean and comfortable and truly made me feel like a bride!I had the BEST experience at The Bridal Shop! I immediately was blown away with how amazing my bridal consultant was. Cindy was very sweet, friendly, and knowledgeable. She made me feel comfortable and excited from the start! I appreciate how she helped me find dresses in the store that were my size to try on, as well as helping me figure out what style/shape suited my body type best. I found the most beautiful dress at this store. Their selections were excellent for girls that are curvy. I cannot recommend this store enough!!.This is the first and last bridal shop I went to because I found the perfect dress for my special day! Lena was very helpful and didn't pressure me to make a decision at all, and I felt very comfortable expressing my feedback over the dresses I tried on. Eleya was also very nice and helpful as well. Customer service was good and overall I had a great experience! Lena was fabulous to work with and everything turned out amazing for the tuxes!!!!!I really enjoyed both visits for trying on dresses and received great advice for sizing from Lena. Overall I had a wonderful experience and more than appreciated the flexibility and attention XOXO Bridal gave to my wedding dress.Very helpful and nice young ladies to work with!Excellent Service, very knowledgeableCan't say how great XOXO and Lena were to me and my bridesmaids!! Lena went above and beyond for me in my bridal experience!Lena was fantastic! We were having out wedding at Bella Sala and she took great care of us. We rented our tuxes through XOXO. She put up with a very indecisive bride and gave us a number of different options. Lena was very polite and easy to work with! After visiting a number of different tux stores we chose XOXO as Lena was easy so easy to work with and it was a nice one stop shop for everything! The tuxes were similar in price to other places around!I called xoxo bridal with a dress style I loved online and they were so amazing to order the style in for me. I got to xoxo bridal and wanted a dress with no back but had straps on it and not to blingy. They helped me find the best dress for me and it happend to be the dress that I had called them about. The staff was so amazing for me and my needs they helped every step of the way I definitely recommend them to anyone looking for a bridal gown.Lena was fantastic! We were having out wedding at Bella Sala and she took great care of us. We rented our tuxes through XOXO. She put up with a very indecisive bride and gave us a number of different options. Lena was very polite and easy to work with! After visiting a number of different tux stores we chose XOXO as Lena was easy so easy to work with and it was a nice one stop shop for everything! The tuxes were similar in price to other places around!